The Cat Cafe’s Ice Bucket Challenge

Unless you’ve been living under a rock lately, and if the rock had WiFi you’d still know this, you’ve seen people participating in the ice bucket challenge to help raise money for ALS research. 

Well, The Cat Cafe couldn’t pass up an opportunity to do some good — I like helping my fellow humans as much as I do helping cats — so I decided to join in.

As you’re well aware, here in California, we are suffering from a severe drought. Many have criticized ice bucket challenge participants for wasting water. The California Water Board recently released a statement saying that participants in the challenge are not violating water restrictions.

But we here in San Diego have another source of water that we can use, which definitely cannot be used as drinking water. It’s called the Pacific Ocean. And while water from the Pacific is cold, it’s not as cold as it gets when ice from water captured during a shower is used to chill it more.

So there you have it, folks. The Cat Cafe’s ice bucket challenge has been issued. And we did it with a SoCal twist.

Oh, by the way. Yes, the water was cold. No, even a moisture wicking shirt could not keep me from getting wet. And the unexpected side effect of dumping sea water on yourself is that you get seaweed and sand all over you.

But it was all in good fun, and as you can see from the video, the management of the planned cat cafes in Cincinnati, New York, and Toronto now must participate.

I hope you enjoyed this as much as I did making it!

We Now Officially Have a Space

I’ve got some great news. After much negotiation and visiting the site multiple times to make sure that it worked and we can make sure that the facilities will work with all of the modifications that are needed, the lease for The Cat Cafe has been approved!

The Cat Cafe LocationThis means we can move forward with a number of things. First, we can move forward with the submission of plans for the renovation that’s needed. In order to make sure that our plans comply with city code, we need to have them drawn by a professional draftsman — that’s not me. As the person who is doing the drawing said, you’re good at coming up with the plan for The Cat Cafe and the design you want to put in. I’m good at putting it on paper.

Second, it means that we can move forward with the construction of the coffee cart. That’s something we’ve had to hold off on until we were sure the space was secured. Now that we have the space, and we can do the renovations, we can move forward on that.

I can only guess what you are thinking. “That’s great! But when will you open? You were talking about opening July 1 and we really wanted to make sure we visited. Now when is your opening date?”

One of the things you have to do when you operate a business is learn from your mistakes. The Cat Cafe — okay, I — made a mistake when I gave a specific date for opening. As much as I wanted to make that date, I underestimated the time and effort needed to get a new concept approved by the appropriate regulatory agencies.

I won’t make that mistake again. Instead of giving you a specific date for the opening of The Cat Cafe, I will just say that the new projected opening date is in the fall of 2014. That may mean that The Cat Cafe may not be the first one in the United States, but that’s not what’s important. What is important is making sure it’s done right and we help save adoptable cats.

Thanks for all your support and patience. I can’t wait to welcome you to The Cat Cafe.

Signed the Lease!

Hi, everyone! I wanted to share some news with you. The Cat Cafe had a space identified from the very beginning, but I didn’t want to sign the lease until I was sure that the San Diego County Health Department would sign off on the concept. I had a couple of meetings with them in order to:

  • Explain the concept of a cat cafe to them
  • Make sure that the separation of the cats from the area where the food and beverages are served meets the requirements of the health code

Not surprisingly, their initial reaction was to say no. But after explaining the concept and stressing that the animals will be completely separated from the area where food and beverages will be served, I got the okay.  It took multiple revisions to the plans. I guess that’s what should be expected when you’re introducing a new concept to regulators and they want to make sure that your idea complies with all the regulations.

The Cat Cafe Has Signed the Lease

But now that this is complete, I’ve gone ahead and signed the lease. I’m confident it will be approved and then I can count down the days until I move in, and start the build out process.

The Cat Cafe doesn’t get this far without your support and help.

That’s why I want to give all of our supporters a big thank you.

A Big Thank You to All Supporters of The Cat Cafe

Cats Swimming With Sharks?

Maybe.  The Cat Cafe was invited to audition for the ABC show Shark Tank.  It took a lot of work to do this.  Thanks to the work of one very talented video artist, whose contact information I will share with those who are interested, we came up with this.

It looks like it was really simple, but a lot of work went into getting this right.  Of course, we had to get the cats to cooperate — always a challenge.  Bagheera, who is the larger grey bengal cat, loves to rub noses with me.  But on the day we shot the video, he decided, not today.

Jacey, the silver bengal who talks in the video, is super active and it was hard to get her to settle down.

Bagheera and JaceyThen there were the challenges with shooting at the site where The Cat Cafe will open.  We had to get around those.  Foot traffic, noise from cars and motorcycles, and just me getting my freaking lines right.

It’s about seven minutes long, but it took two hours to shoot.  And then the magic behind the video took place in the studios of the very talented video artist who was kind enough to work with us.

What do you think?  I’d love to hear your feedback!

June 4 Update

Lots of things going on here with The Cat Cafe.  On Monday, I met with the San Diego Humane Society.  I shared the business plan for The Cat Cafe, and they’re going to have the executive team review it and figure out how best to proceed.  Already, they’ve been helpful.  They had some feedback on what I should name the place where the cats will be.  I was going to call it the Cat Sanctuary but they advised against it.

As you can guess, I’m not the most creative of all people.  I’ll be turning to you to ask for help in naming the area where the cats will be housed.  I’m sure one of you will have a much better name than I can come up with.

After we were done talking business, I got to take a tour of an amazing facility.  The best part of it was getting to see a part of the facility that’s not open to the public.  I got to see the kitten nursery.  It was a cuteness overload!

The San Diego Humane Society's Kitten NurseryI did not take this picture, or any pictures, because I was so into seeing the little furry guys interact.  Like I said, cuteness overload.

This was taken the next day, when some people from the ASPCA came to visit the facility and see if it was something that they could take nationwide.

I also got a call from the casting team at ABC’s Shark Tank.

It’s going to be a lot of work, and my friends at NBC San Diego might be a little upset with me if I go on a competing network after they were kind enough to write such a nice article about The Cat Cafe.

But the opportunity to have the sharks grill me for 20 minutes about my business, even if no investments come in, is an amazing one.  I’m sure I’ll learn a lot, even if I get ripped to shreds by them.

If you want to get updates like these, make sure you subscribe to our mailing list.  We won’t spam you, I promise.

San Diego an Underrated Coffee City

While the main draw for The Cat Cafe is going to be the cats, obviously, without good coffee to offer to patrons, it’s just not going to work.  That’s why it’s so great to be starting this venture at a time when the coffee scene is about to take off in San Diego.

I realize that people think of many things before coffee comes up when they think of San Diego.  But that doesn’t mean it’s not something that visitors and residents alike can’t enjoy.

Sprudge, which focuses on the coffee scene, recently named San Diego as one of its top five most underrated coffee cities.  You know that your city has arrived when a coffee competition draws people from Seattle.  Can you think of a city with a better reputation when it comes to a good cup of joe?

A competition at a coffee shop

You might think that a county with 430 coffee houses and a population of around three million might be a little over saturated.  But according to the publisher of The Espresso, that’s spreading things a little thin.  And the Small Business Administration concurs, saying that the ideal ratio of coffee shops to residents is one per 10,000 residents.  This means that there could be as many as nearly 6,800 shops in the county before it gets too crowded.

And The Cat Cafe will have one thing that makes it unique among all of the coffee shops in all of San Diego County.

It will be the only one with cats from the San Diego Humane Society who are available for adoption.

May 14 Update for The Cat Cafe

A big challenge for any business that’s looking to open is getting publicity.  That’s why we were so happy to have been highlighted by NBC San Diego, Eater, and Zagat.

And we just got a little more.

The pop up cat cafe in New York that was sponsored by Purina had waits of hours for people to get in to play with the cats in there.  As much as I want The Cat Cafe to be a successful venture, I hope that the only time there is a long wait like that is when Comic-Con is in town.

Very Happy The Cat Cafe Was Featured in Eatocracy

Well, the incredible response to the pop up cat cafe prompted CNN’s Eatocracy to take a look at the cat cafes that are working to open this year in the United States.  Eatocracy’s writer is a cat lover herself, with “two cats that [she’s] fiercely in love with.”

She highlighted the challenges that all cat cafes in the United States are dealing with — most importantly, the ban that health departments have on allowing animals in areas where food is served.  Did you know that having your dog on the patio at a restaurant is a violation of California law?

The author notes that none of the cat cafes in the United States are open yet.  She says that we’re all in various stages of pre-opening.  If you want a look at the real thing, she says, take a look at Tokyo, where there are dozens of cat cafes.

You can take a look at her post, which she titled “these cafes are cool for cats.

It’s always nice to get some publicity, and it’s nice to be talked about in the same article as the people who got me started down this path — Courtney Hatt and David Braginsky of KitTea.

Thanks as always for visiting!

May 13 Update for The Cat Cafe

Hey, everyone.  It’s been a while since we updated you but we’ve got a number of things going on.  First, the crowd funding campaign for The Cat Cafe got a big surprise when someone offered to match contributions dollar for dollar up to $5,000.

Can you Send some of these to The Cat Cafe?I’ve often said that this is like a public broadcasting fundraising campaign, and now it’s even more like one.  You hear them talk about how there’s a dollar for dollar match, and The Cat Cafe is no different.

Please become a contributor and your donation is doubled.  Think about all the good you can do and how you can help save cats with your contribution.

No amount is too small, so please visit The Cat Cafe’s Indiegogo campaign and contribute.

Second, we got that piece of paper from the State of California.  As much as I’d like to just run the business under my own name, that’s just not a possibility these days.  There are too many risks associated with opening a business, and that’s why people opening them need to form a limited liability corporation or incorporate.

I chose to go with the LLC route, and I sent the paperwork in to the State of California about a week ago.  They’ve entered my LLC into their database, and I’m waiting for the document that makes everything official.

That piece of paper with the State of California is what allowed me to take the next step, which is to get the lease paperwork done.  Without the LLC, there would have been too much at risk.  All the paperwork for this business needs to be done through the LLC.

And so I’ve asked the owner of the property that I’ll be leasing to put together a two year lease, with an option to extend the lease for another five years.

Exciting things are happening for The Cat Cafe, but it all comes back to getting the funding.  Please become a contributor today!

April 30

It’s nice to get some local press for The Cat Cafe.  Here’s what the people at San Diego Eater had to say.

It’s happening, cat fanciers. San Diegan Tony Wang is attempting to bring the cat café, a current craze in Asia, to local animal lovers. Eater spoke to Wang, who let the cat out of the bag and told us that he’s secured a location at 3rd and Island, in a 1,200-square-foot space that used to be a dry cleaners.

Click here to see the rest of the story.